Built for Agencies. Engineered for Scale.

This is real personalisation — not just inserting variables, but crafting a message that actually makes sense to the person reading it. That’s what gets replies. And that’s why our approach works where so many others fail.

Cold Email Strategy

Cold email isn’t the same as warm email — and treating it like it is will almost guarantee failure. Cold email is about making first contact with someone who’s never heard of you, which means the rules around deliverability, relevance, and sending behavior are completely different from traditional email marketing.

To get results, every technical and strategic element must be handled correctly — otherwise your emails won’t land in inboxes, let alone get opened or replied to.

Here’s what actually works:

You should only ever send from one domain per email account, and those domains must be correctly configured with SPF, DKIM, and DMARC records to establish trust with inbox providers. Only Google Workspace or Microsoft Professional accounts should be used — free or low-reputation accounts will harm deliverability. Before sending anything, domains need to be warmed up gradually over time to simulate natural sending behavior.

Each email account should send no more than 50 cold emails per day, especially in early-stage campaigns. Emails must be plain text — not HTML — with no tracking pixels, no embedded images, and as few links as possible. These elements are known red flags for spam filters when contacting people who have never interacted with your domain before.

But none of that matters if the content of the email doesn’t make sense to the reader.

The message itself must feel genuinely personal and relevant, referencing information that shows you’ve done your homework — whether that’s something from the company’s website, blog, social media, or public content. This creates context-aware hooks that cut through the noise.

Emails should avoid spammy words, unnecessary hype, or aggressive sales language. Instead, offer something free, valuable, or risk-free. The goal is not to close a deal on the first message — it’s to earn a response.

Once a lead shows intent or engagement, they’re no longer cold. At that point, you should shift them into warm email platforms like Brevo, Mailchimp, or SendGrid, where branded HTML emails can continue the conversation and scale your messaging safely.

LinkedIn Automation

LinkedIn is one of the most overlooked channels in B2B lead generation. While everyone is fighting for inbox space, LinkedIn offers a more direct and personal path to decision-makers. The difference is in the flow — you start by connecting, and once you're accepted, you're in a position of trust. Your message is no longer a cold interruption; it’s part of a natural business interaction.

Because of this dynamic, LinkedIn consistently delivers significantly higher conversion rates than cold email. It’s a space where professional intent is already established — and when used properly, it creates an opportunity for meaningful conversations, not just outreach.

We apply the same principles of context-aware personalisation used in our email strategy, but adapted to the platform’s tone and format. The result is messaging that feels natural, relevant, and earns replies 

Google Retargeting Ads

The Perfect Compliment to High-Volume Outreach

Because we generate a high volume of qualified leads through email and LinkedIn, your site will naturally experience a significant increase in visits from potential customers.

While paid advertising can be costly and risky without the right expertise, Google retargeting ads offer a uniquely effective way to capitalise on this increased traffic. Retargeting focuses your ad spend solely on visitors who have already shown interest by visiting your website — prospects who are familiar with your brand but haven’t yet taken action.

This makes retargeting the perfect paid ad strategy to complement our high-volume lead generation and cold outreach efforts. Instead of chasing cold audiences, retargeting keeps your company top of mind for warm prospects, increasing the chances they’ll engage and convert.

Even with a modest budget, retargeting ads efficiently close the loop between cold outreach and warm inbound leads, making your overall strategy more cohesive and impactful.

Although we don’t manage paid ads for clients, we’re happy to provide guidance on setting up retargeting campaigns to help you maximise the value of the traffic our outreach generates.

Our Packages

Our services are designed specifically for agencies that need leads in bulk.

This system works best for companies targeting broader markets — for example, businesses that fall neatly into a LinkedIn industry, location, and company size filter. If your total addressable market is large and your offer has wide appeal, we can get you thousands of fresh, high-quality leads per month at a price no one else can touch.

If your business operates in a highly niche vertical — where only a small number of companies are relevant and deep manual research is required to qualify each lead — then other data providers may be a better fit.

To achieve meaningful, lasting results, we require a minimum 6-month minimum commitment, billed monthly. Cold outreach is not a quick fix — it’s a strategic process. Building domain reputation, optimizing messaging, improving deliverability, and scaling responses all take time. The true benefits grow steadily over months, and this commitment ensures we can develop a sustainable and consistent pipeline for your business.

Below is a breakdown of the two packages we offer — one designed for direct data delivery, and the other built to power end-to-end outreach using our full automation infrastructure.