Ericson is the founder of Lead Assassin, a growth agency specialising in building AI-driven outbound systems for GTM teams. With over 80 client engagements and more than $1M in generated pipeline, his team focuses on scalable, high-converting outbound infrastructure rather than one-off campaigns.

Before Ornn, LinkedIn was always part of the outbound mix but never fully integrated into their systems. Running campaigns meant relying on external tools that didn’t fit cleanly into the way they built automation with Clay and other parts of their stack. Each new client added complexity, and LinkedIn sat slightly outside the core system they were delivering.

After deploying Ornn, Ericson integrated LinkedIn outreach directly into their outbound infrastructure. Campaigns now run as part of the same system that handles enrichment, scoring, and sequencing, without needing separate tools or workflows.

Lead Assassin now runs LinkedIn outreach as a fully embedded part of their delivery. Instead of adapting to the limitations of SaaS tools, they’ve aligned LinkedIn automation with the way they already build systems for clients. The result is a cleaner stack, more control over execution, and a more scalable outbound engine across every engagement.